Who are Pura Bathrooms?

Pura Bathrooms is one of the fastest growing, most dynamic and ambitious bathroom product manufacturers in the UK. Founded in 2004, we are family owned and based in East Sussex. We offer independent bathroom retailers and trade customers a choice of brands that are designed to inspire; are beautiful to look at; and are manufactured to the highest quality standards with precision and thoughtfulness. Combine this with superb value-for-money from the top to the bottom of our price range and we believe our products are the benchmark for competitors to aspire to.

Available in a wide range of styles and configurations, our sanitaryware is manufactured using the highest quality materials available. Conforming to all required CE approvals, our products are produced using a precise combination of over 17 components, perfected over many years of manufacturing. To reflect the confidence in the quality and durability of our product range, our sanitaryware is guaranteed for 25 years for complete peace of mind.



Offering both gentle curving sides, simplicity in it’s shaping and compact styling, the new Suburb collection offers options to suit any bathroom requirement. Accessorized beautifully with either it’s own ceramic basin options, or the high gloss storage solutions from the Flite furniture range, the Suburb Collection offers functional practicality.


With distinctive yet classic lines that would suit traditional or contemporary bathroom designs, the popular Ivo Series of sanitaryware includes washbowls and basins, WCs and bidets. With modern living in mind, Ivo’s space-saving features make it a versatile choice for compact spaces and full sized bathroom or shower rooms alike.


Urban’s polished, simple lines and ergonomic shape are the perfect design cues for modern living. Making a statement in the bathroom couldn’t be simpler with Urban. Ideal for family bathrooms, choose from beautiful basins or Platto wall mounted units, adding to the stylish WC to complete your dream bathroom scheme.


Exceptional styling and offering flexibility and functionality, the Ellila collection is the perfect choice for your bathroom. Comprising of some of our most favourite designs, Ellila is both a superb solution in a family bathroom and also an en suite or cloakroom. A wide range of basin choices provide options and solutions for every space in your home, and accessorized with storage units from the Xcite and Bloque families the choices just continue.